WE ARE GROWING
Are you ready to be a Real Estate Rockstar? Join our team!
We have been selling lake life since 1966 with Jack Chivers coming to Detroit Lakes as a sales agent that year. From jet skiing in the summer to snowmobile racing in the winter he found himself living lake life year-round. In 1980 Jack founded his own real estate agency and over the years his company name become an icon for recreational real estate sales in West Central Minnesota.
In 2014, Dirk Ockhardt bought the brand. Jack retired from the company and Dirk has since transformed a traditional real estate brokerage to a never before seen lifestyle platform about lake life. Why?
After moving from Germany to Lakes Country, Dirk expected little and had, in fact, no idea what lake life even meant. He bought a lake home and was introduced to our very unique way of life. And he quickly realized that we are not just selling real estate— we are selling a lifestyle.
The idea to build a lifestyle community was born and has led him to merge it with Jack Chivers Realty to create the only Minnesota lifestyle-driven real estate company.
your lifestyle AGENCY
Building a lifestyle community around a real estate agency brings many advantages to you and your sales team.
We stay connected to your audience without marketing expenses to you. Our clients quickly realize that you are a local expert and you become a valuable resource when buying or selling real property. The agency has an incomparable advertising advantage over any competitor in the marketplace.
Orchestrating the WKND platforms offers new ways to stay in touch with your clients. We are operating a multimedia marketing agency and lifestyle community. However, when the smoke is gone—we are a real estate company.
The money is made by selling high-value real estate property resulting in high commission income. We are serving a niche market with a luxury good: LAKESHORE PROPERTIES.
We have put everything on the map. Buyers prefer to search for properties by location. Not by list. When looking for specific lake property, buyers typically know a geographical area they want to be located at.
The Jack Chivers Realty map search is intuitive, easy to navigate, and offers all the industry standard filters.
We are transforming consumer search behavior in the local marketplace, for lifestyle, events, and real estate by putting everything on one map. We are merging.
A LIFESTYLE MAGAZINE
CREATING CONTENT THAT STANDS APART FROM OTHER NEWSSTAND PUBLICATIONS,
BY AUTHORING ARTICLES FOR A LOCAL NICHE WITH AN AESTHETIC AND RHETORIC THAT APPEALS TO LAKE LIFERS.
AS THE MAGAZINE GROWS AND FURTHERS ITSELF IN
NEW COMMUNITIES, EXPOSURE TO THE LAKE LIFE BRAND
Offering access to real estate sales within the LAKE LIFE WKND community gives the audience an easy way to research local properties on a platform they trust. Everybody wants to live on a lake and current owners are always interested to know their property value. Access to real estate sales on this lifestyle platform is of interest to buyers and it is not perceived as negative advertising. Exposure of real estate for sale within the WKND community is of great advantage to sellers because we target the right and very interested buyer audience for recreational real estate property.
Therefore, the brokerage has a unique selling point and sets itself apart from any other “traditional” real estate agency in the marketplace. By integrating a real estate map search function to the WKND media platforms we are providing value-added content to a high-income audience.
What’s up this WKND?
With our daily updated events schedule and local news hub, we stay connected with our audience.
Our online WKND website shares Instagram stories, articles, things to do in the area, and includes our podcast player.
Your clients stay connected to us and we have an ongoing dialogue, building a trust relationship as the number one lake life resource.
explore lake life
The EXPO Festival is an annual event held in Fargo to celebrate lake life in the spring right before the summer season opener.
It has been established and growing over the past 3 years. Other live productions in lakes country will allow the audience
to stay connected and engaged with this lifestyle community
We are hosting our very own annual EXPO festival every spring to kick off another summer lake life season.
At our LAKE LIFE EXPO at the Civic Center in Fargo we have over 50 vendors on the EXPO floor, live on stage podcasts, live music, bean bag tournament, beer garden, Lakes Country food court, and after party entertainment.
Most importantly we are the only real estate company on the floor to showcase our properties for sale and connect to lake home buyers. Read more about our event online at
We have recorded over 100 podcast episodes and connected to more than 10,000 people so far. In our weekly program we interview a guest to share their unique Minnesota lake life stories.
There is no better way to stay connected with your buyers and sellers than having an ongoing dialog.
Tune in and check out our podcast library online at
Local events like the Vergas Open Air features
local talent and invites area residents to partake in the celebration of Lakes Country.
Live events are an important component of our community interaction strategy. Curating live events allows the WKND brand to become tangible and to make a lasting effect in the community.
Through these kinds of engagements, you can celebrate the positive impact of our brand and values.
Life happens live.
There is no need to explain Lake Life to you if you live and play in Lakes Country. We all love it. We also know how many other people are enjoying the lakes.
Swimming, Canoeing, wake surfing, fishing, biking, or simply relaxing. In Lakes Country, we: relax, connect, re-center. Making memories at the lake is true for many. Families establish traditions. Minnesota summers are the best in the world.
More and more want to own a lake cabin or hunting property. Are you ready to become a Real Estate Rockstar?
why join our team?
We are a creative multimedia marketing firm and real estate agency which elevates its sales team become Real Estate Rockstars! We offer the following services to our group at no extra charge:
> full time back office support staff
> transaction coordinator
> no desk fee for office space
> floor time and lead distribution from online inquiries
> your client’s properties featured in all our advertising
> free drone photography
> no charges for signs or any marketing materials
> be part of our EXPO and all live customer events
> brochures, flyers, direct mailers, and email campaigns
> sales meetings and training
> non-competing broker